South African content engine
Premium content.
Generated weekly.
Built for how South Africans actually use social media
BluBerri is the content engine for South African brands. It produces studio-grade visuals, native to your brand, every week.
The difference
Not a tool. An engine.
Global tools hand you a blank box, a house style, and an Instagram-shaped view of the world. The engine reads your brand and produces for the platforms South Africans actually use.
You upload a product photo. That's the whole job.
Brand memory
It learns your brand once. Every image after that is built around it.
Weekly delivery
New content lands every week. Your feed never goes quiet.
Treatment library
Thirteen creative directions. The right one, every time.
Three families. Thirteen variants. One engine.
Lifestyle, Ad, and Carousel — thirteen variants across three families. The engine chooses the right one for every brief.
Hover to see what we started with.Tap to see what we started with.
Seven of thirteen
The offer
What your subscription runs.
The engine
From 7 pieces a week, produced around your products, your voice, your visual identity. Native to your brand, not a house style.
Built for South Africa
Your pieces work across Instagram, Facebook, and WhatsApp — and the briefs behind them know Heritage Day from Black Friday.
Brand-priority spotlight
Flag what matters this month — a launch, a promo, a hero product — and the week’s brief puts the spotlight on it.
Format-intelligent briefs
The engine thinks in formats. The feed leans on Carousels where they earn it, Dailies arrive in Ad register, and every Daily lands with its posting note — we tell you which poll to put on it.
Reprints
Any piece you wouldn’t post, we reprint free. Every tier carries a monthly reprint allowance.
Never the same post twice
The engine remembers every piece it has delivered. Your feed never repeats itself.
Monthly content report
Every month, a report of what ran — every piece, every reprint, the whole month in one view.
Founder review on every drop
A founder reviews every drop before it reaches you. We onboard 4 new brands a month.
The economics
The math nobody talks about.
Content has always meant one of two invoices: a salary or a retainer. BluBerri runs for a fraction of either — and it starts this week.
Junior marketer
R15,000–25,000/ month
One salary, one pair of hands, and they go home at 5pm.
Agency retainer
R25,000–50,000/ month
Plus around six weeks of onboarding before anything ships.
BluBerri
From R3,500/ month
The engine runs from week one. 7 pieces a week, working across Instagram, Facebook, and WhatsApp.
Starter delivers your full week of content, every week, from R3,500 a month. The same output on an agency retainer starts around R25,000 — before six weeks of onboarding. And the story lane comes with it.
1/7th the cost of a retainer
They sleep. BluBerri doesn’t.
The loop
Every week, four steps.
Four steps. No agencies, no lock-in, no surprises.
Tell us your brand
Onboarding takes 15 minutes. You upload product photos and tell us your voice, your customers, your category. The engine builds a brand memory that every piece after that draws from.
We propose your week
Every Friday morning a brief for the week ahead arrives by email — pieces proposed around your products, your seasons, your campaigns. You have 24 hours to reply with changes. Silence means it runs.
We generate
Once you approve, our engine generates everything. High-resolution, brand-consistent, social-ready. Treatments matched to your category, captions optional, formatted for every channel.
You publish
Your pieces land in your dashboard, ready to download or schedule. Publish them on Instagram, your website, ads, or email: anywhere you need brand visuals. Repeat next week.
Pricing
Three tiers. One subscription.
Priced around what SMEs actually spend, not what agencies charge.
Stay visible
Starter
R3,500/ month
- 7 pieces a week, working across Instagram, Facebook, and WhatsApp
- 4 feed pieces weekly — 2 Lifestyle, 1 Ad creative, 1 Carousel
- 3 Dailies weekly — story-format assets, each with its posting note
- 4 free reprints a month
- Brand memory included
- All content categories
- Email support
- Cancel anytime
Compete
Growth
R6,500/ month
- 11 pieces a week, working across Instagram, Facebook, and WhatsApp
- 6 feed pieces weekly — 3 Lifestyle, 1 Ad creative, 2 Carousels
- 5 Dailies weekly — story-format assets, each with its posting note
- 8 free reprints a month
- Brand memory + product library
- All content categories
- Email support
- Cancel anytime
Lead
Premium
R12,000/ month
- 14 pieces a week, working across Instagram, Facebook, and WhatsApp
- 7 feed pieces weekly — 3 Lifestyle, 2 Ad creative, 2 Carousels
- 7 Dailies weekly — story-format assets, each with its posting note
- 12 free reprints a month
- Daily presence on feed and story — a post and a story, every single day.
- Brand memory + product library + campaign mode
- Priority production
- Monthly strategy call
- Cancel anytime
You’ve outgrown DIY. You can’t justify an agency.
That’s exactly who BluBerri runs for.